Tuesday, January 29, 2008

Real Estate Marketing Strategies - Seven Simple Steps to More Clients in 90 Days

In my work as a business coach I meet with people every day who have dreams of creating success in their business. Sadly, most of them are saying the same thing, “I hate marketing, I just want to do what I’m good at without having to market myself. “ The truth about getting more clients is that it’s not that difficult, it just requires following some simple steps.

• FOCUS: How do you get to where you want to be unless you know where you are going? I always teach my clients a visualization in which they imagine where they want to be professionally in 1 year from today. How much money do you want to be earning? How many hours a week do you want to work? What kind of clients do you want to work with?

• STRATEGIES: Once you’re clear about where you want to be, you need to create strategies to get there. I tell people, “if you already knew what strategies to use, you’d probably already be there.” Strategies help you to chunk big visions into tangible, bite size action steps

• ACCOUNTABILITY: How accountable are you to yourself? Most people I meet in business for themselves, find it far too easy to slide in keeping their agreements with themselves. The magical thing about coaching is that when you have a witness to your accountability, you are much more likely to do what you said you’d do. Just knowing that someone cares and will ask you every week, “How did that action step go?”, is huge incentive to staying on track.

• DISCOVERY: As a former psychologist, one of my passions is helping people discover how they block them themselves and get in their own way of success. What I find is that everyone needs to reprogram some self-limiting beliefs, like “I don’t have what it takes to succeed” or “I don’t deserve to have a lot of money”. Another block is that most people suffer from subconscious sabotaging strategies, like procrastination . These need to be reversed. Finally , everyone I’ve ever met has a monstrous , overly developed inner critic, which I call the Gremlin. In discovery you learn to identify the voice of you Gremlin and learn to tame it way down.

• PERSPECTIVE: We all spin our wheels and get caught up in our narrow perspective. The best investment we can make in getting more clients is to have people around us that give us the option of another perspective

• SUPPORT: If you are in business for yourself , you need all the support you can get. As you put yourself out there to get more clients, you are assuming the responsibility of helping these clients. Who helps you? Who do you lean on? It is invaluable to have a support team or a committed ally in your corner.

• CELEBRATION: How often do you celebrate yourself? As a coach who teaches people how to get more clients I find that learning to celebrate not only your successes but also your efforts is the way to a long a healthy career. By learning to stop, pause and validate yourself for what you’ve done keeps this process light , fun and exciting. Also, think of how impossible it is for your gremlin to beat you up, if you are busy celebrating yourself! It is one of the joys of my work that I get to help people truly celebrate themselves.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
About the author: for more information on powerful marketing tips and tools, please visit Dr. Maya's website: www.90daystomoreclients.com while you are there, get your Free Audio mentoring session and Free Report, “7 simple strategies to more clients in 90 days” or call Dr. Maya at 707 799-5412.

Monday, January 14, 2008

Real Estate Marketing Strategies: Using the Law of Attraction to Create Your Ideal Income in 2008

Did you know that your thoughts and intentions play a big part in your success in 2008? Not only that, but what you choose to focus on determines what you'll attract?
This article describes the Law of Attraction and why it's so important to master this Law. By learning how to implement the Law of Attraction you'll be able to create your Ideal Income In 2008.

The 5 steps:

Step 1: Get clear on what you don't want

It sounds strange doesn't it to focus on what you don't want? However, that's what most of us do all the time, unconsciously. In my 30 years of empowering people to reach their goals, I have discovered that most people are focusing on what they don't want. So, for example, if they have a pile of bills, they'll focus on their pile of bills and their lack of money. What do they get? More of what they are focusing on.

Step 2: Get clear on what you do want

For everything that you don't want ask yourself, "So what do I want?" By doing that, you are sending signals to your conscious and subconscious mind to bring you more of what you do want. If money is your concern and there is a big contrast between the money you have and the money you want, put your focus on the money you want.

Step 3: Create your desire statement

So after you begin focusing on what you do want, write a paragraph describing what you desire. If it's about money, then write out a Desire statement describing your Ideal Money Situation as if it were happening right now. For example, "I now have an abundance of prosperity. Every month there is more coming in than going out. I am happily buying what I need and I have money left over......" and so forth.

Step 4: Clear your beliefs

What would block you from manifesting the prosperity that you want? When I ask my clients that question, I usually get answers like, "I don't deserve it". "No one in my family makes that amount of money." "If I have that money everyone will want some of it and I'll never know if people like me or they like my money." "I don't' have what it takes to succeed at that level".
So what self-limiting beliefs do you have? What stops you from having your ideal income? What self sabotaging strategies do you use?

Step 5: Allow it to come to you

In other words, suspend all doubt and just trust that you'll be guided into inspired action. By following your hunches and keeping your focus on what you want, you become increasingly magnetic.
A tip: Read your desire statement each day out loud and feel what it feels like to have it. Really allow yourself to experience it so that you magnetize it to you.
With her 30 years of psychological expertise, Dr. Maya Bailey specializes in helping Real Estate Professionals who want more clients, more free time, and a better lifestyle to create confidence, a positive mindset, and a step-by-step blueprint for success.
 

~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting
www.90DaystoMoreClients.com
 
 
 

Monday, January 7, 2008

Real Estate Marketing Strategies: 3 Simple Tips to Creating Your Ideal Income this Year

Most of us start off the New Year with the best of intentions. And we all have a deep longing in our hearts for this year to be the best year yet. We even make resolutions.
 
Sadly, however, most resolutions are forgotten by January 30th. Before we know it we are caught up in the same reactive cycle as we were before. This article shows you how to create a new paradigm for success.
 
1. Use the Power of Your Imagination
 
Einstein once said, “Imagination is more important than knowledge”. Have you imagined how your want your professional life to look in 12 months from today?
 
If you haven’t already, try this: close your eyes and create your Ideal Professional Life.
 
a. See your self doing work you love and see how many hours a week you are doing it.
 
b. Ask yourself what kind of people your want to be working with. Who are your ideal clients and colleagues?
 
c. What are your ideal physical surroundings for your work environment?
 
d. What is your ideal income in 12 months?
 
So far, so good. Now put yourself into this visualization and feel what it feels like to be in the picture of your Ideal Professional Life. What positive feelings are you experiencing? Most people report such feelings as peaceful, calm, excited, confident, satisfied, etc. What are your unique feelings? Can you allow yourself to experience them now?
 
The more you can feel these feelings and practice them every day, the more you will magnetize the events leading up to the feelings to land in your lap. You get what your focus on. Focus on your Ideal Professional Life and that’s what you’ll get.
 
 2. Become aware of your obstacles, challenges, self-limiting beliefs and self-sabotaging strategies
 
Now that you’re clear on where you want to be professionally in 12 months from now, and you know exactly what you want your income to be, ask yourself this question: What would I have to overcome to reach this goal. What would need to be dissolved? What blocks would you need to remove?
 
After 30 years of coaching people to be more fully empowered, I can honestly say that most people realize that they are the ones holding themselves back.
 
To become aware of how you may be holding yourself back, look at your self-limiting beliefs, your self-sabotaging strategies and the tone of your self talk.
 
a. When you’re able to identify the self-limiting beliefs, like, “I don’t have what it takes to succeed”, and more, then practice reprogramming those beliefs to Empowered Beliefs like “I have all I need to succeed”.
 
b. You’ll be able to recognize your self–sabotaging strategies because they will show up as avoidance or procrastination. Usually with the help of a good coach or mentor you can learn to reverse those self-sabotaging strategies into ones that will serve you.
 
c. What is the tone of your self talk? If you judge yourself or berate yourself, then your Inner Critic (also known as the Gremlin) is in charge. Your Inner Critic thinks it’s trying to help you to be successful, but actually it’s destroying your Confidence. I highly recommend learning how to tame your Gremlin if you’re committed to your own success.
 
 3. Have a plan to reach your goals
 
So far we’ve explored how you need clarity about your goals, next you need to clear away negative beliefs and anything that would get in the way. Now we need to explore where “the rubber meets the road.”
 
a. Ask yourself if you have a crystal clear action plan?
 
b. Do you have a time management system to implement your plan?
 
c. Do you have a plan for accountability? This is where coaching comes in handy. You have a witness for your accountability. Do you have any idea how much more accountable to yourself you become when someone is meeting with you week after week and saying, “How did that action step go.”
 
d. Do you know your unique selling point?
 
e. Do you know your niche and your target market?
 
f. Do you have a tangible plan to reach your target market, identify their problem and provide a solution?
 
In summary, to create your Ideal Income, you must know where you want to be, clear away the obstacles getting in your way and know how to get there.
 
 ~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting www.90DaystoMoreClients.com
 
 
 
 
 

Thursday, January 3, 2008

Real Estate Marketing Strategies: 5 Tips to Turning a Resolution into a Reality

Do you know that 90% of Americans break their New Years Resolutions by January 31st?    This article tells you why this is so, how you can prevent this from happening, and how you can turn your Resolutions into a Reality.
 

 

Tip 1: Be Clear and Specific

 

People are always coming to me and telling me “I want to be more successful.”  Is this your goal for the New Year?  If so, then start to think in specifics. What does success mean to you?

 

Here's a guideline to get you started.  Imagine yourself doing work you love and be specific.  Do you want to work with buyers or sellers or both?  Imagine yourself working with your Ideal Clients.  What characteristics do you want them to have?  Do you want them to be decisive, motivated, and up beat?

 

What income you want to make in the next year?  Be specific.  How many transactions you want to do this coming year?  How many transactions per month?

 

Now you have a more clear idea of what it means to “be successful.”  Every person's definition of success is different.  All you have to do is be crystal clear about your own personal definition of success.

 


Tip 2: Know your Blocks and Obstacles

 

Ask yourself, what blocks and obstacles you will have to overcome to reach your goals. Take an inventory of your own self limiting beliefs. Here are some that I find common in my clients:

 

“I don't have what it takes to succeed in today's market”

 

“I'm not assertive enough to market myself”

 

“I'm not educated enough to be successful”

 

“Who am I to have an abundance of prosperity?”

 

Dig down and find out which self limiting beliefs have been stopping you.  With the help of and mentor or a coach, these can easily be changed.  If you don't change them, they will continue to hold you back.

 

Do you feel stuck?  People often report feeling like “I have one foot on the gas and one foot on the brake”.  That's a pretty good indication of self limiting beliefs or self sabotaging strategies.

 

What is a self sabotaging strategy?  This is a pattern that never allows you to move forward.  Procrastination is an easy example of this.  This is one way that people often sabotage themselves. Getting caught in marketing avoidant behavior is another way.

 

To turn your Resolutions into a Reality, resolve to replace self limiting beliefs with empowered beliefs and reverse self sabotaging strategies.

 


Tip 3:  What Areas do you need to Develop?

 

In my 10 years of coaching real estate agents to double or triple their incomes, I always find that there are areas that need to be developed.  For example a lot of my clients have never mastered the art of prospecting.  This may have not been such a big issue in the last 10 years, but in today's changing market; you need to learn how to become an expert in prospecting.

 

What holds you back?  Are you afraid to make calls?  Some of my clients were even afraid to make calls to their sphere of influence before they received some coaching to find out how easy that can be.  I find that when we know what to say, making the call is easy.

 

How confident do you feel about your buying presentation?  How about your listing presentation?  How about speaking in front of a group?  Do you find there are areas that need to be developed?  Set some specific action steps to help you get the training you need, whether it's a coach, a mentor, a training group, books or CDs.  Don't let those areas slide if you want to turn your Resolutions into a Reality.

 


Tip 4: Have a Timeline and a Plan

 

So you want to be successful?  By what date?  Stephen Covey suggests that we “begin with the end in mind.”  If you project your success out to a year from today, what action steps do you need to take?

 

Start by noticing the areas that you want to have as your main focus.  For most real estate agents, the areas they want to focus on are: confidence building, marketing, and time management. What are your main focus areas? Once you determine them, create your strategies.

 

How will you build confidence, learn to market yourself and improve your time management?

 

A huge factor in the success of your plan is to build in some accountability.  As a real estate agent, you know how easy it is to let itself slide. After all, you are your own boss.

 

That is the big reason why people hire coaches, mentors, or join a master mind group. They want some help in holding themselves accountable.  If you create a set of action steps for the week, you are much more likely to do them, if you are reporting to somebody at the end of the week.  That person should ask you, “how did your action steps go?”  Do you think you will be more likely to do them if you know that someone else cares?

 


Tip 5: Visualize the End Result

 

Did you know that most top athletes mentally rehearse and visualize themselves performing at their best?  If you're really serious about manifesting what you want this year, take advantage of this important strategy.

 

Picture yourself in a year from now having all the money you want.  See yourself living in the house of your dreams, driving the car that you always desired. Visualize yourself being appreciated by your clients and your family. Feel the positive feelings that this gives you.  Do you feel calm, confident, and empowered?  What other feelings come up for you?

 

Follow these 5 Tips and you are guaranteed to turn your Resolutions into a Reality.

 

 
~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting
www.90DaystoMoreClients.com

 

 

 

Monday, November 26, 2007

Real Estate Marketing Strategies: Seven Powerful Tips to More Confidence

A client asked me recently how I would define confidence. I paused for a moment and replied, “Confidence is the inner knowing that you can achieve whatever you want.”  What is your definition of confidence? 

 

In my 30 years of coaching people to be successful, I have found that at the core of everything is confidence. Call it a belief in yourself or whatever you want, there is no sense in creating a marketing plan without it.  Confidence is not necessarily something you are born with, rather, like a muscle, it is developed over time with practice.  This article will give you some key tips on how you can gain more confidence.

 

Tip 1:  Focus on What You Want

Where do you put your focus most of the time? Here’s a hint: if you feel happy, grateful and hopeful, then you’re probably putting your attention on what you want.  If you’re feeling discouraged, depressed or anxious, then you’re focusing on what you don’t want. 

 

One of my clients today discussed her increasing feelings of anxiety as she was working with her clients in selling their house.  When I asked her, “So what are you focusing on?” she admitted that she had been thinking about the possible failure of the transaction.  When she changed her perspective and focused on the transaction closing, her feelings immediately changed into hope.

 

Here’s a tip:  Whenever you find yourself focusing on what you don’t want, just ask yourself, “So, what do I want?”  Most likely you’ll choose positive thoughts, images and feelings as you focus on your desired outcome.  Not only will this brighten your mood and give you more confidence, but also, it will increase your chances of the deal closing.

 

Tip 2:  Tame your Inner Gremlin

Have you ever noticed that there is a part of you that picks on you, beats you up, expects you to be perfect and is very hard on you if you make a mistake?  That voice is called your

Inner Gremlin, also known as your Inner Critic, or Inner Judge. We all have one. The question is whether it’s running you or whether you are running it. Does it have power over you? Guess what? It only has the power that you give it. Stop listening to it and over time, it will be tamed.

 

So how do you tame it? Here’s a simple technique:  When you notice that there is a voice in your head either putting you down, or berating you in any way, use a simple STOP technique.  First, interrupt the pattern of thoughts by saying to yourself, STOP. Next, take a deep breath. Finally, use this opportunity to put in a positive new thought.  For example, if your old thought was, “I don’t have what it takes to succeed”, stop it, breathe, and put in your new thought, “I have all the resources I need to succeed.”

 

Tip 3: Clear your Inner Conflicts

How do you know if you have an inner conflict?  Most of my clients aren’t immediately aware of their inner conflicts but it becomes revealed through resistance.  How many times have you told yourself “I need to get on the phone and call my sphere of influence”, and then you don’t do it?

That’s a typical example of how an inner conflict would be noticed.  You’ll notice resistance to what you told yourself you should do. In this example, one part of you is saying, “Make the calls” and the other part of you is saying, “I don’t want to intrude. I don’t want them to think I am soliciting.” The reasons could go on and on.

 

Whenever you find yourself in resistance and you just can’t force yourself to do something no matter how hard you try, do a little introspection, and identify the voices in your head that are in conflict.  Then assume the role of the mediator. Just as you mediate in your business between two or more people, do the same within yourself and find a solution that pleases both parts.

 

Tip 4:  Create a Successful Future Self

Often when I work with a client who needs more confidence, I help them create a successful future self.  They visualize what they are going to look like in the future, having accomplished their goals.  Then they practice feeling what it feels like to be that future self.  As they sink deeply into the feelings of accomplishment, contentment and confidence, they are creating a vision that inspires them.

 

You can be in business either pushing yourself to succeed, which creates “burn out” or you can allow yourself to be pulled towards success by a vision. Creating your future self is one way to have a vision. Perhaps you can picture your future self on a vacation, lying on the beach. Now, that’s inspiring.

 

Here’s a tip: to reinforce this idea of a successful future self, make a collage.  Get several magazines and take out photos that inspire you. Photos that you’d like to see happen in your future.

 

See yourself having outlets for all that money that you’ll be making.

 

Tip 5: Only engage in interactions that are win/win

How many times have you gone into a situation with a prospective client while at the same time a voice in your head was saying something like, “Don’t do it. This doesn’t feel right”?

 

Here’s a tip—trust your hunches.  If you have doubts about a client or a situation, most likely you’re right.

 

I’ve had dozens of clients who are recovering from burn out because they forgot to ask themselves, one thing, “Is this going to be a win/win?” According to Dr. Steven Covey, it’s either win/win or no deal.  Next time your gut feelings are telling you to back out, listen to them.  It’s better to back out in the beginning than to get involved in a situation where you can’t back out later.

 

Tip 6:  Practice extreme self care and self maintenance

Think about it for a moment. What is your most valuable asset? Is it your home or your car?    No, it’s your health.  Yet I see so many people who try to be successful but then neglect their basic physical needs for rest, for sleep and for healthy foods.

 

Remember you are your business. Your most important asset is you, your health and your personal production capacity.  The healthier you are, the more energy you’ll have and the more you’ll produce.  What are the areas you need to improve in self maintenance?

 

Dr. Steven Covey talks about “sharpening the saw”. He recommends taking an hour a day for making sure that your physical, emotional, mental and spiritual needs are met. Maybe taking an hour a day is beyond your reach at the moment. Then what small steps can you take to improve your energy level and vitality?

 

Tip 7:  Know that what you have to offer is valuable

Effective marketing is based on the idea that you know your services are valuable and you are willing to communicate that in the marketplace on a consistent basis. So, how valuable are your services?  What is your unique selling point? What do people get when they work with you that they can’t get anywhere else?

 

When someone asks you what you do, what do you say? Let me demonstrate a “so so” response compared to a response that will get someone’s attention.  Suppose you’re a real estate agent and someone says, “So, what do you do?”  A “so so” answer would be, “I am a real estate agent with_______________________ company. “Compare that to this. Someone asks you what you do and you say, “Well, you know how people get stressed out when they are buying or selling a home? Well, I take care of all the details and make sure that the process goes smoothly so that my clients can relax. I am a real estate agent with _________________ company.”   Which real estate agent would you like to work with?

 

Here’s a tip — This kind of answer will only work if you totally believe in yourself and know your services are valuable.

 

There are many aspects to becoming more successful. These seven powerful tips are just the beginning.  Before you create your next marketing plan, check inside and take a reading of your confidence level. If it needs a boost be sure to take care of that before you do anything else. 

 

 

~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting www.90DaystoMoreClients.com


 

Monday, November 19, 2007

Real Estate Marketing Strategies: How You Can Survive and Thrive This Holiday Season!

Do you go through the same slump every year? It begins somewhere in November. Your business slacks and you realize that your income is going to come way down at the very time when you want to be spending and buying. You get sad and then you get scared and before you know it, you’re in a full blown depression. Somehow the thought, “Desperation doesn’t sell” finds a way into your already crowded brain. How can you turn this around, or better yet, nip it in the bud? Here is a way to survive, even thrive this Holiday Season:

Think outside the box:

Here’s an example:

It’s Tuesday afternoon and I’m giving a coaching session to one of my clients, Sandy. I ask her how she is doing and she admits to not only being nervous about money but being downright panicked. Her fear was real. She wasn’t even sure how she was going to cover her rent in January.

Sandy is a new real estate agent and had planned to have some escrows to get her through the holidays which never materialized. When I questioned her on marketing strategies she said, “I really think I’m doing everything I can do.”

The voice of fear:

When we dialogued with the nervous, scared part of her, we found out some useful information. Basically this was a very practical part of her. It wanted bottom line results. Nothing vague would do. It said loud and clear, “Show me the money!”

Now Sandy had something valuable to work with—the only solution to calming down her fear was to manifest money and do it quickly.

She looked at me, stumped. “I’m using every real estate strategy that I know and I’m getting desperate. “ So I asked her what other skills, talents and abilities she had. “Well, I used to do waitressing in the past.” So I asked her about doing that temporarily to get her through the slump. “Oh, I can’t possibility do that, because everyone in my town would see me and think I was a failure in real estate.” When I suggested that she find work out of her immediate vicinity she remembered she had some restaurant connections in a nearby city.

Transforming fear into action:

Her mood lightened and the worried expression changed to a smile. “Yeah maybe I can do that but how do I keep from feeling like I’ve failed at my major career?” So I asked her, “How many actors and actresses do you think waited tables in Hollywood before becoming famous?” We put our heads together and figured more than 80%.

So I said, “What if they looked at their waiter or waitress job and labeled themselves as failures because they had to do so called menial work to survive?” Sandy carefully considered what I said and decided that she would adopt the same attitude. Further she decided that this meant she really was successful because she was committed to success. She was willing to do whatever it took to succeed in her chosen career.

Look for immediate feedback:

When our session ended, Sandy was looking quite pleased with herself and I knew she was on the right track. What I wasn’t expecting was immediate feedback. She called me about 10 minutes after the session, and very excitedly told me, “I did it, I called my restaurant connections and I already have 3 jobs at 3 parties. They all sound like a blast! The last one is a masquerade party and I’m really looking forward to it.”

She proved my point, you can always turn fear into action. Furthermore, if you focus on what gives you joy, you’ll find a way to get paid for what you love to do.

 ~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting www.90DaystoMoreClients.com

 

Monday, November 12, 2007

Real Estate Marketing Strategies: How to Make Sure You Get the Money You've Earned

In the past 10 years of coaching real estate agents to market themselves, I’ve noticed a simple mistake that can cost you a transaction. Do you know which one I’m talking about?

 

Imagine you’re working with a prospective buyer? What is the first thing you make sure to do? This article reveals the secret steps that can save you thousands.

 

Step 1: Invite the prospective buyer into your office

Why is this important? You need to establish a working relationship with this buyer. They need to know how you work.

 

Step 2: Ask them detailed and specific questions about what they are looking for

Take notes and don’t be afraid to delve. You need to know their specifics, their motivations and their time lines. Do active listening with them and repeat back some of their key phrases and words. It will inspire confidence in them when they feel heard.

 

Step 3: Tell them all the wonderful things you are going to do for them

For example, tell them that you’ll be previewing houses, you’ll be taking them out to look at houses, you’ll be advertising, you’ll be going to MLS meetings, etc.

 

Step 4: Tell them what you expect from them

A simple way to phrase this is after you have told them what you’ll be doing for them is, “All I need from you is an agreement that we’ll work exclusively together.” They probably won’t know what that means, so get specific. “This means that you won’t work with another agent, if you see a name and number on a For Sale sign, you’ll call me instead of the name on the sign and bottom line it means, I’m the one who is handling the transaction and my name will be on the escrow with you.”

 

Step 5: Clarify what you just said

They will probably have a questioning look on their face. Say, “It looks like you might have a few questions about what I just said, what can I clarify for you?” Keep pursuing and discussing it with them until you are sure they are in agreement with your policy. Their body language is probably the best way to tell if they really mean “yes”.

 

Step 6: Reassure them that they are not “locked in”

After all that, be sure to tell them they are not “locked in”. In other words, if they don’t like working with you or you don’t like working with them, then there needs to be a discussion. If the issues can’t be resolved and you’re not a good match, let them know they can be released from the agreement providing there is a discussion and mutual agreement.

 

If you’ve followed all the steps above, you’ll save yourself a lot of grief later. I can’t tell you the number of agents I’ve coached who have come to the session extremely angry because a client they were helping decided to go with another agent. Let’s make sure that doesn’t happen to you.

 

~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting www.90DaystoMoreClients.com