Tuesday, January 29, 2008

Real Estate Marketing Strategies - Seven Simple Steps to More Clients in 90 Days

In my work as a business coach I meet with people every day who have dreams of creating success in their business. Sadly, most of them are saying the same thing, “I hate marketing, I just want to do what I’m good at without having to market myself. “ The truth about getting more clients is that it’s not that difficult, it just requires following some simple steps.

• FOCUS: How do you get to where you want to be unless you know where you are going? I always teach my clients a visualization in which they imagine where they want to be professionally in 1 year from today. How much money do you want to be earning? How many hours a week do you want to work? What kind of clients do you want to work with?

• STRATEGIES: Once you’re clear about where you want to be, you need to create strategies to get there. I tell people, “if you already knew what strategies to use, you’d probably already be there.” Strategies help you to chunk big visions into tangible, bite size action steps

• ACCOUNTABILITY: How accountable are you to yourself? Most people I meet in business for themselves, find it far too easy to slide in keeping their agreements with themselves. The magical thing about coaching is that when you have a witness to your accountability, you are much more likely to do what you said you’d do. Just knowing that someone cares and will ask you every week, “How did that action step go?”, is huge incentive to staying on track.

• DISCOVERY: As a former psychologist, one of my passions is helping people discover how they block them themselves and get in their own way of success. What I find is that everyone needs to reprogram some self-limiting beliefs, like “I don’t have what it takes to succeed” or “I don’t deserve to have a lot of money”. Another block is that most people suffer from subconscious sabotaging strategies, like procrastination . These need to be reversed. Finally , everyone I’ve ever met has a monstrous , overly developed inner critic, which I call the Gremlin. In discovery you learn to identify the voice of you Gremlin and learn to tame it way down.

• PERSPECTIVE: We all spin our wheels and get caught up in our narrow perspective. The best investment we can make in getting more clients is to have people around us that give us the option of another perspective

• SUPPORT: If you are in business for yourself , you need all the support you can get. As you put yourself out there to get more clients, you are assuming the responsibility of helping these clients. Who helps you? Who do you lean on? It is invaluable to have a support team or a committed ally in your corner.

• CELEBRATION: How often do you celebrate yourself? As a coach who teaches people how to get more clients I find that learning to celebrate not only your successes but also your efforts is the way to a long a healthy career. By learning to stop, pause and validate yourself for what you’ve done keeps this process light , fun and exciting. Also, think of how impossible it is for your gremlin to beat you up, if you are busy celebrating yourself! It is one of the joys of my work that I get to help people truly celebrate themselves.

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About the author: for more information on powerful marketing tips and tools, please visit Dr. Maya's website: www.90daystomoreclients.com while you are there, get your Free Audio mentoring session and Free Report, “7 simple strategies to more clients in 90 days” or call Dr. Maya at 707 799-5412.

Monday, January 14, 2008

Real Estate Marketing Strategies: Using the Law of Attraction to Create Your Ideal Income in 2008

Did you know that your thoughts and intentions play a big part in your success in 2008? Not only that, but what you choose to focus on determines what you'll attract?
This article describes the Law of Attraction and why it's so important to master this Law. By learning how to implement the Law of Attraction you'll be able to create your Ideal Income In 2008.

The 5 steps:

Step 1: Get clear on what you don't want

It sounds strange doesn't it to focus on what you don't want? However, that's what most of us do all the time, unconsciously. In my 30 years of empowering people to reach their goals, I have discovered that most people are focusing on what they don't want. So, for example, if they have a pile of bills, they'll focus on their pile of bills and their lack of money. What do they get? More of what they are focusing on.

Step 2: Get clear on what you do want

For everything that you don't want ask yourself, "So what do I want?" By doing that, you are sending signals to your conscious and subconscious mind to bring you more of what you do want. If money is your concern and there is a big contrast between the money you have and the money you want, put your focus on the money you want.

Step 3: Create your desire statement

So after you begin focusing on what you do want, write a paragraph describing what you desire. If it's about money, then write out a Desire statement describing your Ideal Money Situation as if it were happening right now. For example, "I now have an abundance of prosperity. Every month there is more coming in than going out. I am happily buying what I need and I have money left over......" and so forth.

Step 4: Clear your beliefs

What would block you from manifesting the prosperity that you want? When I ask my clients that question, I usually get answers like, "I don't deserve it". "No one in my family makes that amount of money." "If I have that money everyone will want some of it and I'll never know if people like me or they like my money." "I don't' have what it takes to succeed at that level".
So what self-limiting beliefs do you have? What stops you from having your ideal income? What self sabotaging strategies do you use?

Step 5: Allow it to come to you

In other words, suspend all doubt and just trust that you'll be guided into inspired action. By following your hunches and keeping your focus on what you want, you become increasingly magnetic.
A tip: Read your desire statement each day out loud and feel what it feels like to have it. Really allow yourself to experience it so that you magnetize it to you.
With her 30 years of psychological expertise, Dr. Maya Bailey specializes in helping Real Estate Professionals who want more clients, more free time, and a better lifestyle to create confidence, a positive mindset, and a step-by-step blueprint for success.
 

~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting
www.90DaystoMoreClients.com
 
 
 

Monday, January 7, 2008

Real Estate Marketing Strategies: 3 Simple Tips to Creating Your Ideal Income this Year

Most of us start off the New Year with the best of intentions. And we all have a deep longing in our hearts for this year to be the best year yet. We even make resolutions.
 
Sadly, however, most resolutions are forgotten by January 30th. Before we know it we are caught up in the same reactive cycle as we were before. This article shows you how to create a new paradigm for success.
 
1. Use the Power of Your Imagination
 
Einstein once said, “Imagination is more important than knowledge”. Have you imagined how your want your professional life to look in 12 months from today?
 
If you haven’t already, try this: close your eyes and create your Ideal Professional Life.
 
a. See your self doing work you love and see how many hours a week you are doing it.
 
b. Ask yourself what kind of people your want to be working with. Who are your ideal clients and colleagues?
 
c. What are your ideal physical surroundings for your work environment?
 
d. What is your ideal income in 12 months?
 
So far, so good. Now put yourself into this visualization and feel what it feels like to be in the picture of your Ideal Professional Life. What positive feelings are you experiencing? Most people report such feelings as peaceful, calm, excited, confident, satisfied, etc. What are your unique feelings? Can you allow yourself to experience them now?
 
The more you can feel these feelings and practice them every day, the more you will magnetize the events leading up to the feelings to land in your lap. You get what your focus on. Focus on your Ideal Professional Life and that’s what you’ll get.
 
 2. Become aware of your obstacles, challenges, self-limiting beliefs and self-sabotaging strategies
 
Now that you’re clear on where you want to be professionally in 12 months from now, and you know exactly what you want your income to be, ask yourself this question: What would I have to overcome to reach this goal. What would need to be dissolved? What blocks would you need to remove?
 
After 30 years of coaching people to be more fully empowered, I can honestly say that most people realize that they are the ones holding themselves back.
 
To become aware of how you may be holding yourself back, look at your self-limiting beliefs, your self-sabotaging strategies and the tone of your self talk.
 
a. When you’re able to identify the self-limiting beliefs, like, “I don’t have what it takes to succeed”, and more, then practice reprogramming those beliefs to Empowered Beliefs like “I have all I need to succeed”.
 
b. You’ll be able to recognize your self–sabotaging strategies because they will show up as avoidance or procrastination. Usually with the help of a good coach or mentor you can learn to reverse those self-sabotaging strategies into ones that will serve you.
 
c. What is the tone of your self talk? If you judge yourself or berate yourself, then your Inner Critic (also known as the Gremlin) is in charge. Your Inner Critic thinks it’s trying to help you to be successful, but actually it’s destroying your Confidence. I highly recommend learning how to tame your Gremlin if you’re committed to your own success.
 
 3. Have a plan to reach your goals
 
So far we’ve explored how you need clarity about your goals, next you need to clear away negative beliefs and anything that would get in the way. Now we need to explore where “the rubber meets the road.”
 
a. Ask yourself if you have a crystal clear action plan?
 
b. Do you have a time management system to implement your plan?
 
c. Do you have a plan for accountability? This is where coaching comes in handy. You have a witness for your accountability. Do you have any idea how much more accountable to yourself you become when someone is meeting with you week after week and saying, “How did that action step go.”
 
d. Do you know your unique selling point?
 
e. Do you know your niche and your target market?
 
f. Do you have a tangible plan to reach your target market, identify their problem and provide a solution?
 
In summary, to create your Ideal Income, you must know where you want to be, clear away the obstacles getting in your way and know how to get there.
 
 ~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting www.90DaystoMoreClients.com
 
 
 
 
 

Thursday, January 3, 2008

Real Estate Marketing Strategies: 5 Tips to Turning a Resolution into a Reality

Do you know that 90% of Americans break their New Years Resolutions by January 31st?    This article tells you why this is so, how you can prevent this from happening, and how you can turn your Resolutions into a Reality.
 

 

Tip 1: Be Clear and Specific

 

People are always coming to me and telling me “I want to be more successful.”  Is this your goal for the New Year?  If so, then start to think in specifics. What does success mean to you?

 

Here's a guideline to get you started.  Imagine yourself doing work you love and be specific.  Do you want to work with buyers or sellers or both?  Imagine yourself working with your Ideal Clients.  What characteristics do you want them to have?  Do you want them to be decisive, motivated, and up beat?

 

What income you want to make in the next year?  Be specific.  How many transactions you want to do this coming year?  How many transactions per month?

 

Now you have a more clear idea of what it means to “be successful.”  Every person's definition of success is different.  All you have to do is be crystal clear about your own personal definition of success.

 


Tip 2: Know your Blocks and Obstacles

 

Ask yourself, what blocks and obstacles you will have to overcome to reach your goals. Take an inventory of your own self limiting beliefs. Here are some that I find common in my clients:

 

“I don't have what it takes to succeed in today's market”

 

“I'm not assertive enough to market myself”

 

“I'm not educated enough to be successful”

 

“Who am I to have an abundance of prosperity?”

 

Dig down and find out which self limiting beliefs have been stopping you.  With the help of and mentor or a coach, these can easily be changed.  If you don't change them, they will continue to hold you back.

 

Do you feel stuck?  People often report feeling like “I have one foot on the gas and one foot on the brake”.  That's a pretty good indication of self limiting beliefs or self sabotaging strategies.

 

What is a self sabotaging strategy?  This is a pattern that never allows you to move forward.  Procrastination is an easy example of this.  This is one way that people often sabotage themselves. Getting caught in marketing avoidant behavior is another way.

 

To turn your Resolutions into a Reality, resolve to replace self limiting beliefs with empowered beliefs and reverse self sabotaging strategies.

 


Tip 3:  What Areas do you need to Develop?

 

In my 10 years of coaching real estate agents to double or triple their incomes, I always find that there are areas that need to be developed.  For example a lot of my clients have never mastered the art of prospecting.  This may have not been such a big issue in the last 10 years, but in today's changing market; you need to learn how to become an expert in prospecting.

 

What holds you back?  Are you afraid to make calls?  Some of my clients were even afraid to make calls to their sphere of influence before they received some coaching to find out how easy that can be.  I find that when we know what to say, making the call is easy.

 

How confident do you feel about your buying presentation?  How about your listing presentation?  How about speaking in front of a group?  Do you find there are areas that need to be developed?  Set some specific action steps to help you get the training you need, whether it's a coach, a mentor, a training group, books or CDs.  Don't let those areas slide if you want to turn your Resolutions into a Reality.

 


Tip 4: Have a Timeline and a Plan

 

So you want to be successful?  By what date?  Stephen Covey suggests that we “begin with the end in mind.”  If you project your success out to a year from today, what action steps do you need to take?

 

Start by noticing the areas that you want to have as your main focus.  For most real estate agents, the areas they want to focus on are: confidence building, marketing, and time management. What are your main focus areas? Once you determine them, create your strategies.

 

How will you build confidence, learn to market yourself and improve your time management?

 

A huge factor in the success of your plan is to build in some accountability.  As a real estate agent, you know how easy it is to let itself slide. After all, you are your own boss.

 

That is the big reason why people hire coaches, mentors, or join a master mind group. They want some help in holding themselves accountable.  If you create a set of action steps for the week, you are much more likely to do them, if you are reporting to somebody at the end of the week.  That person should ask you, “how did your action steps go?”  Do you think you will be more likely to do them if you know that someone else cares?

 


Tip 5: Visualize the End Result

 

Did you know that most top athletes mentally rehearse and visualize themselves performing at their best?  If you're really serious about manifesting what you want this year, take advantage of this important strategy.

 

Picture yourself in a year from now having all the money you want.  See yourself living in the house of your dreams, driving the car that you always desired. Visualize yourself being appreciated by your clients and your family. Feel the positive feelings that this gives you.  Do you feel calm, confident, and empowered?  What other feelings come up for you?

 

Follow these 5 Tips and you are guaranteed to turn your Resolutions into a Reality.

 

 
~~~
Dr. Maya Bailey, author of "Law of Attraction for Real Estate Professionals", integrates 20 years of experience as a Psychologist and 12 years as a business coach with her expertise in the Law of Attraction.  Her powerful work creates a success formula for Real Estate professionals ready to double and triple their incomes. Get Dr. Maya’s free report “7 Simple Strategies For More Clients in 90 Days” by visiting
www.90DaystoMoreClients.com